public relations portfolio
earned media
Superfeet rebrand
For Superfeet’s rebrand, I helped bring the story to life through media, influencers, and a rebrand event in Manhattan. We hosted a 100-person launch party, hosted 8 traveling media to experience the brand firsthand, and organized 1:1 interviews with a high-profile athlete. I also ran an influencer campaign that brought in over 100K impressions and a 4.48% engagement rate. We shared press kits that included the press release, landing coverage in trade, mainstream, outdoor, and fitness publications. I also developed the PR strategy for upcoming product launches to keep the momentum going.
ORTOVOX x Cody Townsend
For ORTOVOX, I helped kickstart a key athlete partnership with legendary pro skier Cody Townsend. I introduced myself at the airport, coordinated gear seeding of the LITRIC avalanche airbag pack and safety equipment, and facilitated conversations with his team. I pitched the partnership to the client, which led to Cody becoming ORTOVOX’s top paid athlete. The collaboration also resulted in earned media placements that reinforced the brand’s commitment to backcountry safety and high-performance gear.
deuter Rogla 5L launch
For the launch of deuter’s new Rogla 5 bike vest, I hit the ground at the Outdoor Market Alliance (OMA) Media Show in Denver, where I connected with 38 outdoor media in two days to introduce the new product and tell the story behind its design. I followed up with targeted gear seeding and secured coverage in seven top-tier outdoor outlets, including a feature in Bike Mag.
Superfeet x Outside Magazine
In 2024, Superfeet landed a spot on Outside Magazine’s Best Places to Work — a recognition made possible by the application I managed from start to finish. From writing responses to tracking deadlines and coordinating employee surveys, I kept things moving and made sure nothing slipped through the cracks.
deuter x People Magazine
I submitted the deuter Duffel Pro 40L for People Magazine’s 2024 Travel Awards and supported the entry with thoughtful gear seeding, which helped the bag earn the title of “Best Convertible Bag.” The coverage highlighted its water-resistant materials, compact packability, and versatile design, expanding deuter’s reach into mainstream lifestyle media.
Breck Brew x Snowboard Mag
I pitched and secured a feature in Snowboard Magazine highlighting Denver artist Mike Graves and his collaboration with Breckenridge Brewery and the Funslinger Lager label artwork. The piece spotlighted Graves’s roots in skate and snow culture and how his signature style came to life on a limited-edition snowboard, blending local art, beer, and mountain culture. The piece helped support Breck Brew’s marketing goals to connect with regional and outdoor-focused audiences.
media events & tradeshows
deuter x Orvis Backpacking Trip
Planned and led a 3-day backpacking and fly fishing trip in Desolation Wilderness to launch deuter’s Aircontact Ultra pack and Orvis Helios flyrod. Hosted two journalists for hands-on testing. Secured earned media coverage in top outdoor and gear outlets, including Field Mag.
Backbone x rygr NYC Showroom
Backbone and rygr put on a one-day media showroom in NYC, where I introduced Superfeet’s new brand identity to 40+ editors and writers across health, wellness, and lifestyle outlets. Resulted in earned coverage in Popular Science, Well+Good, and more.
Rendezvous x deuter Media Trip
Teamed up with Rendezvous Events and other outdoor brand partners to highlight deuter’s new Speed Lite Pro daypack in Jackson, WY. Attended a multi-day experience featuring hiking, biking, and conversations around sustainable tourism. Created meaningful brand connections with attending media through authentic outdoor experiences and secured coverage in SF Gate and others.
Rendezvous NYC Showroom
Represented Superfeet, deuter, and ORTOVOX at the Rendezvous Events NYC showroom event, connecting with 45+ media across mainstream, travel, wellness, and lifestyle verticals in a single day. Showcased new product launches and brand stories in a high-impact, face-to-face setting.
ORTOVOX Jackson Hole Media Trip
Hosted 6 journalists for a 2 day media trip to preview ORTOVOX’s FW25/26 Freeride outerwear collection. The experience included a resort day at Jackson Hole and a guided backcountry tour on Teton Pass in -18°F conditions. Stay tuned for upcoming coverage highlighting the new collection in September 2025.
ORTOVOX LiTRIC Media Trip
Hosted 7 journalists at Red Mountain Alpine Lodge in CO for a multi-day backcountry experience to test ORTOVOX’s new LiTRIC airbag pack — the lightest on the market. The trip resulted in earned coverage in GearJunkie, Outside Magazine, Men’s Journal, and more.
OMA Media Show
Attended Outdoor Market Alliance (OMA) 3 times in 2 years on behalf of deuter and ORTOVOX to showcase new seasonal products. Held 35+ meetings with outdoor and mainstream media at each show, building long lasting press relationships and generating interest ahead of product launches. Garnered coverage in outlets like Outside Magazine, Forbes, CNN Underscored and more.
Superfeet Rebrand Launch Party
Planned and hosted Superfeet’s rebrand launch party in NYC, with over 100 attendees including 35 media and 8 traveling journalists and influencers. Coordinated and facilitated 1:1 interviews ahead of the event with a high-profile Olympic athlete to drive buzz and media interest. Managed press kits and media touchpoints, securing paid influencer, earned influencer, and traditional coverage, including Footwear News, Forbes, and more.
deuter Point Mariah Team Marathon
Showcased deuter’s new Traick running vest at the Point Mariah Trail Marathon with a 5-person relay team made up of two influencers, two media, and one deuter rep. Provided branded gift bags for each participant and created authentic product storytelling through hands-on testing and social coverage.